When an exclusion is created in ClickGuard, manually or when protection settings (rules) are triggered, ClickGuard instructs Google Ads to create an exclusion record for the affected campaign(s).

These instructions include:

• IP address blocks
• IP range blocks
  
• ad placement exclusions
  

In the back, ClickGuard sends a message to Google via Google Ads API and awaits for the response to confirm that the given entity is excluded.

IP addresses, IP ranges and ad placements are usually excluded for a specific time period you've configured within your rules and settings.