To enable the system to create audience exclusions, it is necessary to install a UET (Universal Event Tracking) tag script on all the pages of your website.
You can retrieve the UET tag script by following these steps:
- Navigate to the Settings section within ClickGUARD.
- Go to PPC Accounts.
- Select the Configure option for the Bing Ads account for which you want to set up exclusions.
- Under UET Tracking Script, copy the complete script code.
This UET script is essential for ClickGUARD to accurately create audience exclusions and manage your campaigns effectively. Once you have copied the script, it should be placed between the <head></head> tags on every page of your website. This ensures that all relevant data is tracked, allowing for precise audience targeting and exclusion management.
Note: UET script is unique for each Bing Ad account.
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