With Display campaigns you can reach people outside of Google’s search engine results, through text, image, and video banner displays that appear on various web based and app placements as users browse the web, use apps, or watch videos.

Display ads are extremely susceptible to click fraud where shady ad publishers generate a large quantity of wasteful ad traffic that simply does not convert.

With ClickGUARD you can set automated rules that leverage IP and IP address range exclusions as well as ad placement exclusions to protect your Display advertising budget. ClickGUARD will optimize your Display campaigns in order to mitigate the effects of rampant click fraud and block unwanted, wasteful ad clicks.