ClickGUARD provides protection and optimization for paid Google Ads campaigns.
Tracking organic clicks is an extremely important aspect of paid click tracking as it enables us to:

• measure total pages visited after an ad click
• measure total time spent on site after an ad click - throughout the browser session, not just on the ad's landing page
  
• measure visitor's overall interaction with the website
  
• gauge if the visitor is a bot
  
• capture conversions after ad clicks - beyond the landing page
  

The information above is turned into actionable data that can be used with automated rules to block out fraudulent and low-performing click sources and optimize Google Ads campaigns for high-performing traffic that converts.