ClickGUARD offers advanced protection and optimization for paid Google Ads campaigns. Tracking organic clicks is a crucial component of paid click tracking, as it allows for comprehensive analysis of user behavior, including:

• Measuring the total number of pages visited after an ad click
• Tracking the total time spent on the site after an ad click, throughout the browser session, beyond just the landing page
• Evaluating the visitor's overall interaction with the website
• Determining whether the visitor is a bot
• Capturing conversions after ad clicks, even those occurring beyond the initial landing page
  

This data is transformed into actionable insights, which can be used to implement automated rules for blocking fraudulent or low-performing click sources.

By leveraging these insights, Google Ads campaigns can be optimized to attract high-performing traffic that delivers better conversions.