ClickGUARD logs the IP addresses of devices making ad clicks by tracking clicks via the Google Ads tracking template. IP addresses of devices that generate organic traffic on your website are also logged via the website tracking code.

Logging and processing IP addresses, running them against several billion different nodes of information available about specific IP addresses, IP ranges, and their past behavior is crucial to combating click fraud and reducing wasteful ad traffic.

ClickGUARD is able to protect Google Ads campaigns from click fraud and optimize them against unwanted and low-performing sources by preventing IP addresses from seeing ads by leveraging IP exclusions in Google Ads.