ClickGUARD's monitoring and tracking do not end when your visitors click on your ad. In order to make informed decisions we make it possible for you to track visitors after they land on your website and throughout their browser session, without the use of browser cookies.
How is visitor behavior tracked?
In order for ClickGUARD to track visitors on your landing page(s) after they click on your ads, you need to install the website tracking code. This code, once loaded on your website pages, will track the visitor.
What data is collected?
The purpose of behavior tracking is to determine a unique device ID and then track various interaction points you can then use in automated rules:
- unique devices
- time spent on site
- site interaction level
- bot probability