The AI-driven mode in ClickGUARD refers to the use of advanced algorithms and machine learning to enhance protection against invalid and fraudulent ad clicks. This mode allows the platform to automatically detect and block fraudulent activities by analyzing click patterns, device behavior, and other data points that signal potential threats.

By leveraging AI, ClickGUARD is able to optimize your campaigns in real-time, ensuring that you get higher-quality traffic and minimizing the risk of budget depletion from click fraud. Additionally, this system continuously learns from new data, improving its ability to prevent click fraud over time.

This AI-powered automation streamlines the management of ad protection rules, making it easier for users to safeguard their campaigns without constant manual oversight​

Protection rules in ClickGUARD are:

• managed by custom rules: you set your own click thresholds (e.g. how many paid clicks you tolerate from the same IP address or ad placement within a certain time period);
• customizable: you can define your own conditions (so you can have different rules for Search campaigns and Display campaigns, different keywords/ad groups, or apply them only to high-level threats);
• measured: the impact of rules in ClickGUARD is tracked and measured so you can know which rules perform and which do not.

The best aspect of our protection rules is that they are fully automated. All you need to do is to set your thresholds and turn them on, and ClickGUARD will run them against every single ad click that comes through our tracking template or is processed by our website tracking code.

What can you do with the rules?

With ClickGUARD's automated rules, you can:

• block an IP address or IP range from seeing your ads - in Google Ads
• flag a unique device and block all related IP addresses from seeing your ads
  
• exclude an ad placement from serving your Display ads