What is a proxy/VPN or Tor?Proxy
A proxy server is an application between you and the Internet (eg. a computer or virtual machine) that hides your IP address. By using it, you are able to mask the activity to make it appear as if it was originating from a different location.
Proxies are used to access region-locked content and to remain anonymous online, as well as for nefarious activities including fraud.
VPN stands for Virtual Private Network. This method allows you to create a secure connectioFew readers
What is CIDR notation?CIDR stands for Classless Inter-Domain Routing. It is a set of Internet protocol standards that is used to create unique identifiers for networks and individual devices. Basically, CIDR notation is used to represent individual IP addresses or IP ranges.
CIDR is used for both IPv4 and IPv6 addresses and ranges.
A CIDR IP addresses consist of two groups of numbers (bits). The primary bit group is the network address, and it is used to identify a network or a sub-network (subnet). TheFew readers
What is an IP address?IP stands for Internet Protocol. An IP (Internet Protocol) address is the address of a specific network hardware (computer, router, switch, hub, etc). It is necessary for connecting a computer to other devices on a network and all over the world (via Internet).
Specific network adapters (hardware used to connect to a network) have their own addresses, called MAC addresses.
An IP Address is made up of numbers or characters. The format depends on the version of the protocol, which can be IFew readers
What is a MAC address?MAC stands for Media Access Control, and a MAC address is a unique identifier assigned to a network interface controller (NIC). A NIC can be a part of an Ethernet adapter, Wi-Fi or Bluetooth module used to connect to a network. Basically, this is the address of the network adapter hardware.
A typical MAC address contains six groups of two hexadecimal digits, separated by hyphens, colons, or without a separator:
Without a MAC addresses it would be impossible to distingFew readers
What is the difference between IPv4 and IPv6?What is IPv4 (Internet Protocol Version 4)?
IPv4 is the most widely deployed Internet protocol used to connect devices to the Internet. IPv4 uses a 32-bit address scheme allowing for a total of 2^32 addresses (just over 4 billion addresses).
With the growth of the Internet it is expected that the number of unused IPv4 addresses will eventually run out because every device -- including computers, smartphones and game consoles -- that connects to the Internet requireFew readers
What is an ad placement?Ad placements are websites and mobile apps on Google's Display Network where your (display) ads can appear.
Within the Display Network, a placement can represent an entire website, specific pages from a website, an individual ad unit on a single page, a video, a mobile phone app, and more.
You can also choose specific locations where you would like your ads to show by adding managed placements. You can also let Google choose placements for you automatically - based on your keywoFew readers
What is an IP address range?IP address range is a collection of multiple IP addresses. An ISPs (Internet Service Provider) IP infrastructure consists of reserved IP ranges with IP addresses they assign to users of their networks.
How are IP ranges represented?
IP address ranges are represented with different formats. Here is an example of a private network IPv4 range that contains 65,536 IP addresses between 192.168.0.0 and 192.168.255.255 given in a wildcard format and CIDR format:Few readers
Google Ads Integration
How to remove ClickGUARD as manager in Google Ads?Important: Removing ClickGUARD's access to your Google Ads does not stop your ClickGUARD subscription or TRIAL.
You can view managers of your Google Ads account by choosing "Tools & Settings" "SETUP" "Account Access":
If you wish to remove ClickGUARD's manager access to your Google Ads, find ClickGUARD within "Managers" tab and click "REMOVE ACCESS" in the "Actions" column:
How to remove ClickGUARDs oAuth access?Important: Removing ClickGUARD's access to your Google Ads does not stop your ClickGUARD subscription or TRIAL.
To remove ClickGUARD's oAuth access to your Google account, follow these steps:
Login to your Google account
Go to "Security" (link in the sidebar)
Scroll down to "Third-party apps with account access" and select "Manage third-party access"
Find ClickGUARD on the list and chose to "Some readers
How to remove tracking template from Google Ads?If you need to remove a tracking template, you can do so in your Google Ads account, based on the level you originally installed it on (account, campaign or ad level).
Removing tracking template on account level
Go to the "Account Settings" by clicking on the link in your sidebar (on the left side in Google Ads UI):
Open the "Tracking" panel, delete the tracking template and then hit "Save":
Manager (MCC) Access VS Google oAuth AccessThere are 3 ways ClickGUARD can access to protect and optimize a Google Ads account:
direct access via your Google account
manager (MCC) access - preferred for advanced data-driven users
access via linked MCC account
All access types are valid and safe and they all ensure ClickGUARD can work with your Google Ads.
Direct (oAauth) Access
When you're using your Google account (email) to manage a Google Ads account, you can authorize ClickGUARD with that Google account (email)Few readers
Is Direct (oAuth) Access More Secure?The short answer to this question is: no.
Direct (oAuth) access is not more secure than manager (MCC) access.
Regardless of the type of access you chose for your Google Ads account the person or organisation you authorised to access your account has full access to view and modify your data.
The only difference between oAuth and MCC access in regards to the security of your data is that MCC access also enables access to Google Ads UI. However, both access types enable full accFew readers
How to accept ClickGUARD's manager invite?When you add your Google Ads account via ClickGUARD MCC, Google will send an invite to that account.
You can view the invite by choosing "Tools & Settings" "SETUP" "Account Access":
Look for the invite in the "Managers" tab:
Click on the "ACCEPT" option to accept the invite:
Why do I have to approve ClickGUARD as a manager for my Google Ads account?In order for ClickGUARD to be able to protect and optimize your Google Ads campaigns we need to be able to access the account. This can be done in two ways:
via ClickGUARD's manager (MCC) account, by adding ClickGUARD as a manager
via oAuth, by authorizing your Google account to be used by ClickGUARD
When is approval necessary?
If you added a Google Ads account to ClickGUARD via ClickGUARD's manager (MCC) account during setup or through your Accounts page, we sent an invite tFew readers
Google Ads Exclusions5
What happens when an ad placement is excluded in Google Ads?When ClickGUARD excludes an ad placement in Google Ads, Google will stop showing ads to on that placement - for the campaign(s) where the exclusion occurred.
This means no new ad impressions will be generated on this placement for every campaign where it was excluded.
How did ClickGUARD exclude the placement?
Based on your rules or a manual exclusion action, ClickGUARD added an exclusion entry within the placement exclusion list of the affected campaign(s). This is doneSome readers
How does ClickGUARD remove exclusions in Google Ads?When the exclusion period for an IP address, IP range or an ad placement expires, or you decide to manually un-exclude (unblock) an entity with ClickGUARD, the system instructs Google to remove the exclusion record from the affected campaign(s).
In the back, ClickGUARD sends a message to Google via Google Ads API and awaits for the response to confirm that the given entity is removed from the exclusion list.
Every single exclusion is tracked via the Exclusions Dashboard so you can seSome readers
How fast does ClickGUARD block in Google Ads?In most cases blocking is instant, meaning ClickGUARD will make the exclusion in Google Ads immediately upon the blocking action being triggered. However, especially when ad clicks and blocking actions are frequent, Google API presents technical limitations that could delay the exclusion.
Blocking speed can depend on several factors:
Google API availability and stress (frequency of changes being made) - waiting for the API to accept the block can create a delay
If campaign that is bFew readers
How does ClickGUARD make exclusions in Google Ads?When an exclusion is created in ClickGUARD, manually or when automated rules are triggered, ClickGUARD instructs Google Ads to create an exclusion record for the affected campaign(s).
These instructions include:
IP address blocks
IP range blocks
ad placement exclusions
In the back, ClickGUARD sends a message to Google via Google Ads API and awaits for the response to confirm that the given entity is excluded.
IP addresses, IP ranges and ad placements are usually excludedFew readers
What happens when a campaign is paused in Google Ads?With ClickGUARD you are able to temporarily pause your campaign(s) in Google Ads when you're experiencing a peak in (for e.g.) fraudulent ad traffic with the purpose of avoiding unnecessary budget drain.
When your configured click threshold is reached and you no longer want to simply waste money ClickGUARD can pause your campaign in Google Ads for a specific time period. After that time period ends, ClickGUARD will automatically resume your campaign and it will continue serving ads toFew readers
How to see excluded ad placements in Google Ads?You can see all placement exclusions for a specific campaign in Google Ads within the Exclusions section.
Select the campaign you want to check and go to "Placements" "Exclusions" in your left sidebar menu:
You will find the placement within your list of exclusions:Few readers
How to see blocked IPs and IP ranges in Google Ads?You can see all IP and IP range exclusions for a specific campaign in Google Ads by visiting campaign settings. Select the campaign you want to check, and then hit "Settings" in the left sidebar menu:
Expand "Additional Settings":
You will find the excluded IP / IP range under "IP exclusions":
What happens when IP address or IP range is blocked in Google Ads?When ClickGUARD blocks an IP address or IP address range in Google Ads, Google will stop showing ads to visitors coming from this IP or IP range - for the campaign(s) where the block occurred.
This means no new ad impressions will be generated for every campaign where the given entity is blocked.
How did ClickGUARD block the IP / IP range?
Based on your rules or a manual blocking action, ClickGUARD added an exclusion entry within the exclusion list of the affected campaigFew readers
Does ClickGUARD support call-only ads and extensions?Call-only ads are designed to result in calls made directly from Google's search result page, as opposed to search or display ads, where the ad impression results in a click. Same goes for call-only extensions, as they offer the same click-to-call functionality for call-ready devices (e.g. smartphones).
While ClickGUARD can track and process ad clicks, the system cannot track calls, as the data available upon clicks (e.g. IP address) is not obtainable during phone calls. Without actionable dataFew readers
Does ClickGUARD support Video (YouTube) Campaigns?With Video ads you can advertize directly on YouTube, which is owned by Google and it is one of the most-visited sites on the web, creating plenty of opportunities to engage potential customers.
Click forensics supported
Google Ads ClickGUARD is able to track clicks from Video campaigns via the tracking template and provide click forensics. This makes it possible for you to actively measure the performance of your Video campaigns and make manual adjustments.
Exclusions notFew readers
Does ClickGUARD work with parallel tracking?Yes. ClickGUARD's Google Ads tracking template works with parallel tracking. The only difference between using parallel tracking and the previous model is that ClickGUARD no longer forwards visitors to your landing pages as a proxy, but rather logs and processes information about the click in the background.
Are there any issues with custom tracking templates?
Even if you're using custom tracking templates on account (or lower) level ClickGUARD's tracking will not be affected by pFew readers
Does ClickGUARD track IPv6 addresses?Yes. ClickGUARD tracks both IPv4 and IPv6 addresses.
Does ClickGUARD ever represent IPv6 as IPv4?
No. While there are systems that will "convert" IPv6 addresses to IPv4 (actually transform them into a lower-capacity address space), ClickGUARD always shows IP addresses in their full form.
Systems that show IPv6 addresses as IPv4 actually lose information as the IPv4 address they are showing is an address of a hosting node that operates within the IPv6 address space meaning a single IPFew readers
How to request refunds from Google Ads?In order to request a refund from Google Ads based on the data on suspicious and fraudulent ad clicks, you have to fill in their click quality form available here to request a manual investigation on their end.
The form requires a click log to be submitted. You can easily obtain the data from ClickGUARD by logging in and visiting Click Reports Clicks. There you can filter out the time period for which you're requesting a refund, iFew readers
Does ClickGUARD support Shopping Campaigns?Shopping campaigns are an advanced form of ads shown in search results, which show key purchasing information (product photos, price, ratings). They are used in eCommerce brands.
Due to competitive nature of eCommerce, Shopping campaigns are notorious for competitor click fraud and imply a huge quantity of wasteful ad traffic that depletes your advertising budget without resulting in sales.
With ClickGUARD you can set automated rules that leverage IP and IP address range exclusionsFew readers
Does ClickGUARD track MAC addresses?The scope of a MAC address is limited to private network segments, making MAC addresses invisible to remote Internet nodes. That means MAC address is not accessible to ClickGUARD at the time of tracking clicks.
Devices do not broadcast MAC addresses of their network hardware while users browse the Internet or interact with ads.Few readers
Does ClickGUARD support smart campaigns?Smart campaigns are completely managed by Google Ads. They cannot be managed by the user (outside of defining the ad itself and changing budget), meaning they do not support introducing campaign criteria such as negative keywords or IP/placement exclusions.
While smart campaigns can, in some cases, be tracked with ClickGUARD (if tracking template is installed on the account level), ClickGUARD cannot create exclusions. Therefore ClickGUARD's optimisation tools do not support smart campaigns.Few readers
Does ClickGUARD support Search Campaigns?With Search campaigns you can place ads across Google's vast network of search results. Your ads are shown to people searching for products and services online.
Search campaigns are extremely affected by click fraud and generate a large quantity of wasteful ad traffic that depletes your advertising budget without yielding results.
With ClickGUARD you can set automated rules that leverage IP and IP address range exclusions to protect your Search advertising budget and optimize yourFew readers
Does ClickGUARD support App Campaigns?App campaigns streamline the process of promoting (mobile) apps across Google’s properties: Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.
At the moment ClickGUARD does not fully support App campaigns.
You can use ClickGUARD to protect and optimize your advertising efforts If you are promoting your app through Search, Display or Shopping campaigns.Few readers
Does ClickGUARD support web session recording?ClickGUARD does not record web sessions. There are many services out there that specialize in this functionality and deliver recordings for the purpose of understanding how users interact with your website.
Reviewing hundreds or thousands of web session recordings is an extremely tedious and unscalable way of fighting click fraud and dealing with unwanted ad traffic. After reviewing a recording, you would have to manually block out the click source in case it doesn't meet your criteria.
Does ClickGUARD track IP addresses?ClickGUARD logs IP addresses of devices making ad clicks by tracking clicks via the Google Ads tracking template. IP addresses of devices that generate organic traffic on your website are also logged via the website tracking code.
Logging and processing IP addresses, running them against several billion different nodes of information available about specific IP addresses, IP ranges and their past behavior is crucial to combating click fraud and reducing wasteful ad traffic.
ClickGUARD is ablFew readers
Does ClickGUARD support Display Campaigns?With Display campaigns you can reach people outside of Google’s search engine results, through text, image, and video banner displays that appear on various web based and app placements as users browse the web, use apps, or watch videos.
Display ads are extremely susceptible to click fraud where shady ad publishers generate a large quantity of wasteful ad traffic that simply does not convert.
With ClickGUARD you can set automated rules that leverage IP and IP address range exclusioFew readers
How to add team members to ClickGUARD?ClickGUARD supports adding team members to your master ClickGUARD account to make shared access easier and more secure.
The following team member account types are supported:
Account managers can:
see all Google Ads accounts they are assigned to
view the dashboard
view all click reports and export data
view and manage exclusions
manage account settings
manage protection rules
Important: Managers cannot view or manage billing information and paymentFew readers
How to remove a team member from ClickGUARD?To remove a team member from ClickGUARD, visit your Team Management page and look for the red trash can button in the "Manage" column next to the user you wish to remove:
Confirm the removal:Few readers