Invalid Clicks Rules help you to react to:

By setting triggers, configuring specific conditions and implementing optimization actions, you can control how many invalid clicks can be tolerated by the same source before it gets blocked/excluded.

Triggering the rule (WHEN)

To configure when an invalid click rule will trigger, set the following:

  • Maximum Logged Invalid Clicks: the maximum number of invalid ad clicks before the rule triggers (to trigger the rule for the first invalid click from a given source, input 0)

  • Within: the time period the rule will observe

  • From the same: the click source to apply the rule to (IP address, device, IP range or ad placement)

Rule conditions (WHERE)

You can add special conditions to better control when your rules will be triggered:

Rule actions (THEN)

When the selected source reaches the specified click threshold you can:

If you block/exclude the source that triggered an invalid click rule, the click will be shown as FLAGGED. Otherwise, if you're only getting notified, the system will log it as SUSPICIOUS.

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