block IP addresses or IP ranges that do not convert after specified number of clicks
exclude ad placements that generate ad clicks that do not convert
You can also set rules to block an IP address after conversion to prevent it from making any more paid clicks.
By implementing conversion rules you can optimize your campaigns for traffic that converts by blocking/excluding sources that are not likely or will never convert.
How to configure?
Chose the source you wish to apply the rule to (e.g. IP address), decide if and switch on the rule. Then configure your threshold:
Make sure to hit "Save Changes" to apply the rule.
How long are IPs/ranges blocked for?
IP addresses will be blocked based on your default IP blocking period configured in Account Settings.
For how long are placements excluded?
Ad placements will be excluded based on your default ad placement exclusion period configured in Account Settings.
By switching to Advanced rules - Conversion you can combine conversion data with any other criteria, making it possible to create unlimited combinations of patterns for non-converting sources as well as after conversion!
Additionally, you can override your default IP blocking / placement exclusion settings and chose how you wish to be notified when rules trigger. You can also apply custom click tags for advanced reporting.