Advanced rules are built for data-driven PPC professionals who appreciate their power and flexibility, as well as the ability to fully control the way they trigger and the actions they perform.

While Simple Rules tend to streamline common use cases for ClickGUARD's automated protection and optimization, Advanced Rules go beyond and open endless possibilities.

Available Advanced Rules

Real-time Rules

  • Click Frequency
    Control how many times your ads can be clicked on by the same source before it gets blocked/excluded.

  • Invalid Clicks
    Control how many invalid clicks can be tolerated by the same source before it gets blocked/excluded.

  • Target Frequency
    Control how many different campaigns or keywords can be engaged by the same source before it gets blocked/excluded.

Post-Click Rules

  • Visitor Behavior
    Optimize your campaigns for quality interactions by excluding sources that exhibit specific behavior patterns after clicking on your ads

  • Conversion
    Optimize your campaigns for traffic that converts by blocking/excluding sources that is not likely or will never convert

  • No Device
    Optimize your campaigns for quality interactions by blocking/excluding sources where device detection doesn't happen after an ad click

Special Rules

  • Click Intensity
    Manage intense ad click traffic and minimize impact to your advertising by pausing campaigns or excluding placements.

Rule = Recipe

And advanced rule is a recipe that is defined by a combination of the following ingredients:

  • WHEN: defines when the rule triggers (based on what thresholds)

  • WHERE: defines the combination of conditions under which a rule triggers

  • THEN: defines the combination of actions to be undertaken by ClickGUARD when a rule triggers

Here's how a super simple Advanced Rule looks like:

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