Conversion Rules help you to react to:

You can also set rules that react to conversions, meaning they run after a conversion or multiple conversions happen from the same source.

By setting triggers, configuring specific conditions and implementing optimization actions, you can optimize your campaigns for traffic that converts by blocking/excluding sources that are not likely or will never convert.

The above is possible only if you're using visitor behavior tracking and conversion tracking, which means you've installed the website tracking code and the conversion code.

Due to the fact they react on conversion (or lack thereof), visitor behavior rules are not real-time and are run with predefined frequency.

Triggering the rule (WHEN)

To configure when a visitor behavior rule will trigger, set the following:

  • Maximum Clicks: the maximum number of ad clicks before the rule triggers (to trigger the rule for the first click from a given source, input 0)

  • Click Type: select Converted or Non-converted

  • Within: the time period the rule will observe

  • From the same: the click source to apply the rule to (IP address, device, IP range or ad placement)

Rule conditions (WHERE)

You can add special conditions to better control when your rules will be triggered:

Rule actions (THEN)

When the selected source reaches the specified click threshold you can:

If you block/exclude the source that triggered a conversion rule, the click will be shown as FLAGGED. Otherwise, if you're only getting notified, the system will log it as SUSPICIOUS.

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