Conversion Rules help you to react to:
ad placements that generate ad clicks that convert or do not convert
You can also set rules that react to conversions, meaning they run after a conversion or multiple conversions happen from the same source.
By setting triggers, configuring specific conditions and implementing optimization actions, you can optimize your campaigns for traffic that converts by blocking/excluding sources that are not likely or will never convert.
Due to the fact they react on conversion (or lack thereof), visitor behavior rules are not real-time and are run with predefined frequency.
Triggering the rule (WHEN)
To configure when a visitor behavior rule will trigger, set the following:
Maximum Clicks: the maximum number of ad clicks before the rule triggers (to trigger the rule for the first click from a given source, input 0)
Click Type: select Converted or Non-converted
Within: the time period the rule will observe
From the same: the click source to apply the rule to (IP address, device, IP range or ad placement)
Rule conditions (WHERE)
You can add special conditions to better control when your rules will be triggered:
Rule actions (THEN)
When the selected source reaches the specified click threshold you can:
Get notified via email
Automatically block the IP address or IP range from seeing your ads, and/or flag a unique device to prevent future unoptimized ad traffic that won't convert
Automatically exclude ad placement from sending additional paid clicks that won't result in the desired outcome - conversions
Tag the click for future reporting