Target Frequency Rules help you to react to:

You can focus target frequency rules on the following targets:

  • campaigns: repeated clicks on ads that belong to multiple campaigns

  • keywords: repeated clicks on ads that belong to multiple keywords

By setting triggers, configuring specific conditions and implementing optimization actions, you can control how many different campaigns or keywords can engaged by the same source before it gets blocked/excluded.

Triggering the rule (WHEN)

To configure when a target frequency rule will trigger, set the following:

  • Maximum Targets: the maximum number of targets specified source can engage

  • Target: choose between campaign or keyword

  • From the same: the click source to apply the rule to (IP address, device, IP range or ad placement)

  • Within: the time period the rule will observe

Rule conditions (WHERE)

You can add special conditions to better control when your rules will be triggered:

Rule actions (THEN)

When the selected source reaches the specified click threshold you can:

If you block/exclude the source that triggered a target frequency rule, the click will be shown as FLAGGED. Otherwise, if you're only getting notified, the system will log it as SUSPICIOUS.

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