Target Frequency Rules help you to react to:
IP addresses, devices and IP ranges that are engaging multiple targets with ad clicks
ad placements that generate clicks for multiple targets
You can focus target frequency rules on the following targets:
campaigns: repeated clicks on ads that belong to multiple campaigns
keywords: repeated clicks on ads that belong to multiple keywords
By setting triggers, configuring specific conditions and implementing optimization actions, you can control how many different campaigns or keywords can engaged by the same source before it gets blocked/excluded.
Triggering the rule (WHEN)
To configure when a target frequency rule will trigger, set the following:
Maximum Targets: the maximum number of targets specified source can engage
Target: choose between campaign or keyword
From the same: the click source to apply the rule to (IP address, device, IP range or ad placement)
Within: the time period the rule will observe
Rule conditions (WHERE)
You can add special conditions to better control when your rules will be triggered:
Rule actions (THEN)
When the selected source reaches the specified click threshold you can:
Get notified via email
Automatically block the IP address or IP range from seeing your ads, and/or flag a unique device to prevent multi-target clicks that damage your ROI and don't bring desired outcomes
Automatically exclude ad placement from sending further clicks that unselectively target multiple different adverts and hurt your budget and ROAS
Tag the click for future reporting
If you block/exclude the source that triggered a target frequency rule, the click will be shown as FLAGGED. Otherwise, if you're only getting notified, the system will log it as SUSPICIOUS.