Click Frequency Rules help you react to:

By setting triggers, configuring specific conditions and implementing optimization actions, you can control how many times your ads can be clicked on by the same source before it gets blocked/excluded.

Triggering the rule (WHEN)

To configure when a click frequency rule will trigger, set the following:

  • Maximum ad clicks: the maximum number of ad clicks before the rule triggers (to trigger the rule for the first click from a given source, input 0)

  • Within: the time period the rule will observe

  • From the same: the click source to apply the rule to (IP address, device, IP range or ad placement)

Rule conditions (WHERE)

You can add special conditions to better control when your rules will be triggered:

Rule actions (THEN)

When the selected source reaches the specified click threshold you can:

  • Get notified via email

  • Get notified via Slack

  • Automatically block the IP address or IP range from seeing your ads, and/or flag a unique device to stop them from sending additional clicks after reaching what you see as optimal click thresholds under specific conditions

  • Automatically exclude ad placement from sending additional paid clicks beyond what you consider the optimal click threshold for your Display campaigns

  • Tag the click for future reporting

If you block/exclude the source that triggered a click frequency rule, the click will be shown as FLAGGED. Otherwise, if you're only getting notified, the system will log it as SUSPICIOUS.

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