Tracking unique devices beyond ad clicks provides visitor behavior data that becomes actionable in ClickGUARD through automated rules. An example of this is:

  • did the visitor convert after clicking on the ad?
  • did the visitor make multiple clicks within a certain time period - without converting?

ClickGUARD's Visitor Behavior rules make it possible to block out click sources that keep clicking on ads without converting or even blocking them immediately after conversion to prevent further budget drain for a source that already converted.

Learn how to track conversions with ClickGUARD here.

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