ClickGUARD provides protection and optimization for paid Google Ads campaigns. Tracking organic clicks is an extremely important aspect of paid click tracking as it enables us to:
- measure total pages visited after an ad click
- measure total time spent on site after an ad click - throughout the browser session, not just on the ad's landing page
- measure visitor's overall interaction with website
- gauge if the visitor is a bot
- capture conversions after ad clicks - beyond the landing page
The information above is turned into actionable data that can be used with automated rules to block out fraudulent and low-performing click sources and optimize Google Ads campaigns for high-performing traffic that converts.