When you install the website tracking code on your landing page(s) ClickGUARD is able to measure the time visitors spend on your website.
Measuring time on site starts from the very moment our website tracking code loads. ClickGUARD then tracks the entire browser session up until the point the visitor closes the browser, and measures the time the user has spent browsing your landing page and the rest of the site.
How is this information used?
Knowing the time visitors spend on your website after an ad click is actionable data you can use in Visitor Behavior rules.