Shopping campaigns are an advanced form of ads shown in search results, which show key purchasing information (product photos, price, ratings). They are used in eCommerce brands.

Due to competitive nature of eCommerce, Shopping campaigns are notorious for competitor click fraud and imply a huge quantity of wasteful ad traffic that depletes your advertising budget without resulting in sales.

With ClickGUARD you can set automated rules that leverage IP and IP address range exclusions to protect your Shopping advertising budget and optimize your Shopping campaigns in order to mitigate the effects of competitor click fraud and block unwanted, wasteful ad clicks.

Note that ClickGUARD cannot manage smart Shopping campaigns, as they are controlled by Google.

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