Unwanted tags are a broad way of tagging clicks that is used for unwanted clicking patterns that do not necessarily indicate click fraud. These are usually reserved for:

  • clicks coming outside of targeted geographical area(s)
  • repeated clicks from display placements with no or low on-site interaction
  • repetitive clicks that are not converting

How to tag clicks as unwanted?

You can opt-in to tag clicks as "unwanted" in your Advanced Rules. If you are using Simple Rules some clicks will be automatically tagged as "unwanted".

Learn more about click tags here.

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