Fraudulent tags are a broad way of tagging clicks that is used for clicking patterns that indicate click fraud. These are usually reserved for:

  • repetitive clicks from the same IP address

  • repetitive INVALID clicks from the same IP address

  • clicks from various threats (proxies, blacklisted IPs, etc)

  • clicks where unique device cannot be determined and user behavior cannot be recorded

  • clicks from bots

How to tag clicks as fraudulent?

You can opt-in to tag clicks as "fraudulent" in your Advanced Rules. If you are using Simple Rules some clicks will be automatically tagged as "fraudulent".

Learn more about click tags here.

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