Google introduced the final URL suffix as a part of their efforts to make it easy for implementation of 3rd party tracking with using multiple tracking templates or parallel tracking. They are used to:

[..] clearly distinguish between URL parameters that are used to determine the content of a page from parameters that are used for tracking purposes on your own site.

Some of the perks of using the final URL suffix are:

  • they work in parallel with tracking templates
  • they can be configured on various levels (e.g. account-level and campaign-level)

You can read more about the URL suffixes here.

Turn a custom tracking template into a URL suffix

To move parameters from a custom tracking template (on any level) you can follow these instructions:

Step 1 - Get your custom tracking template

Grab your current tracking template from your account, campaign or ad group. It might look something like this:

{lpurl}?campaign={campaignid}&keyword={keyword}

Step 2 - Grab only URL parameters from the template

You can do this by removing he {lpurl}? part of the template to get something like:

campaign={campaignid}&keyword={keyword}

Step 3 - Paste URL parameters into the URL suffix

Now simply paste the result of step 2 into the "Final URL Suffix" field.

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