If you're using a 3rd party tracking template (e.g. for Facebook Ads), use our template merge tool to get a merged template. If you're using a custom tracking template to add UTM parameters to your landing page, simply follow the steps below to move these parameters to the final URL suffix in Google Ads.

Move tracking parameters to the final URL suffix

Step 1 - Get your custom tracking template

Grab your current tracking template from your account, campaign or ad group in Google Ads. It will look something like this:

{lpurl}?campaign={campaignid}&keyword={keyword}

Step 2 - Grab only URL parameters from the template

You can do this by removing the {lpurl}? part of the template to get:

campaign={campaignid}&keyword={keyword}

Step 3 - Paste URL parameters into the URL suffix

Now simply paste the result of step 2 into the "Final URL Suffix" field in your account or campaign settings and save changes.

Why use final URL suffix?

Google introduced the final URL suffix as a part of their efforts to make it easy for implementation of 3rd party tracking with using multiple tracking templates or parallel tracking.

They are used to: clearly distinguish between URL parameters that are used to determine the content of a page from parameters that are used for tracking purposes on your own site.

Some of the perks of using the final URL suffix are:

  • they work in parallel with tracking templates

  • they can be configured on any level (e.g. account-level and campaign-level)

You can read more about the URL suffixes here.

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