Articles on: Getting Started

Why does ClickGUARD track organic traffic?

ClickGUARD provides protection and optimization for paid Google Ads campaigns.
Tracking organic clicks is an extremely important aspect of paid click tracking as it enables us to:

measure total pages visited after an ad click
measure total time spent on site after an ad click - throughout the browser session, not just on the ad's landing page
measure visitor's overall interaction with website
gauge if the visitor is a bot
capture conversions after ad clicks - beyond the landing page

The information above is turned into actionable data that can be used with automated rules to block out fraudulent and low-performing click sources and optimize Google Ads campaigns for high-performing traffic that converts.

Click here to learn how to see organic traffic in Click Log reports.

Updated on: 24/02/2023

Was this article helpful?

Share your feedback


Thank you!