Articles on: Getting Started

What is the ClickGUARD website tracking code / tracking pixel?

Besides logging ad clicks via the Google Ads tracking template ClickGUARD also uses a JavaScript code snippet installed on the website advertised with Google Ads to obtain important information about the visitor.

The website tracking code is sometimes referred to as the tracking pixel.

What information is collected?

By running the tracking code on your website ClickGUARD is able to track the unique device used to make a click and track it across multiple click occurrences, as well as to track visitor behavior after they click on your ad and land on your website.

Organic clicks are tracked as well as they enable additional actionable information about the visitor such as time spent on the site and conversion information.

Updated on: 24/02/2023

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