Articles on: General

What is GCLID?

GCLID stands for Google Click Identifier, which is a unique tracking parameter that Google uses to transfer information between your Google Ads account and your Google Analytics account.

This parameter is used by Analytics to enable information about a particular user's session. It is also used by ClickGUARD to identify individual ad clicks.

GCLID is being included in the final URL of your ads as a result of the "auto-tagging" option being turned on.

Updated on: 24/02/2023

Was this article helpful?

Share your feedback


Thank you!