Articles on: General

What happens when IP address or IP range is blocked in Google Ads?

When ClickGUARD blocks an IP address or IP address range in Google Ads, Google will stop showing ads to visitors coming from this IP or IP range - for the campaign(s) where the block occurred.

This means no new ad impressions will be generated for every campaign where the given entity is blocked.

How did ClickGUARD block the IP / IP range?


Based on your rules or a manual blocking action, ClickGUARD added an exclusion entry within the exclusion list of the affected campaign(s). This is done by using Google Ads API.

Where can I see that the IP / IP range is blocked?


You can track all exclusions within your Exclusions Dashboard in ClickGUARD. You can also find them in your Google Ads campaign settings.

Can I see a log of this action?


You can see every block action in your Change History:



If your Google Ads account ls linked via ClickGUARD's MCC the change will be logged with ClickGUARD's email address. On the other hand, if the account is linked via oAuth, your Google email address will be logged on the history entry.

Updated on: 24/02/2023

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