Articles on: General

What happens when a campaign is paused in Google Ads?

With ClickGUARD you are able to temporarily pause your campaign(s) in Google Ads when you're experiencing a peak in (for e.g.) fraudulent ad traffic with the purpose of avoiding unnecessary budget drain.

When your configured click threshold is reached and you no longer want to simply waste money ClickGUARD can pause your campaign in Google Ads for a specific time period. After that time period ends, ClickGUARD will automatically resume your campaign and it will continue serving ads to your target audiences.

You can pause campaigns by using Simple Click Intensity or Advanced Click Intensity rules in ClickGUARD.

Updated on: 24/02/2023

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